Long instant ago, search engine optimization was the main variable in determining how web sites rank on search engines but due to some spammy techniques used by some webmasters like keyword stuffing and hidden keywords for instance, the search engines have changed their rules and now, the hyperlink popularity concept has been adopted and it still plays the major role in determining top search engine rankings.

Hence, search engine optimization is not as workable as before but its still an important factor to think about when creating your internet site . Proper search engine optimization techniques might boost your rankings by more than 25%. So it should not be under estimated in any way. If backlink popularity was the only variable considered, then the internet site with higher link popularity will always be number one even if a user searches for a keyword that is completely unrelated to this website which comes first.

So it will not build any sense. This is why search engine optimization is still used. You absolutely need to focus on building hyperlink popularity but not forgeting about optimizing your pages for your distingguished keywords. This way, you increase your chances much better. You cant make use of only one and neglecting the other. These two factors go hand in hand.

But building link popularity should be your primary focus for this takes instant and you absolutely need lots of patience. Search engine optimization can be done quicker for you are in total control of your web page and pages to optimize.

To properly optimize your pages, ruminate on the following tips I am giving you. Put your most important keyword in your web site title Include keywords in your description tag Include keywords in your keywords tag but do not stuff the identical keywords several times. This is what is called keyword stuffing and the search engines can penalize you for this. Try as far as possible to place your most important keyword at the top of your page and preferably in bold and utilize heading tags like h1, h2, h3 Place your keywords mostly at the beginning of your body sentences. Those in the middle or at the bottom will be given less importance. Include keywords in your link texts Include keywords in your pages names Include keywords in comment tags Include keywords in image alt tags

Implement these search engine optimization strategies and you will boost your traffic with higher rankings.