Organic Natural Search Engine Optimization
versus
Pay Per Click Search Engine Advertising
By Matt Hockin
Interactive Marketing, Inc.
http://www.interactivemarketinginc.com
When you purchase visitors or clicks from a search engine, this is called pay-per-click (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by bidding (paying) for keywords related to your item or accomadation
.
Organic or Natural search engine optimization (SEO) is accomplished by optimizing your web pages and by increasing your link popularity by grabbing
or paying for links that point to your website. This gives you high rankings at the Search Engines for your chosen search terms.
In this article, we will explore the strengths and weaknesses of both methods of search engine selling
.
Natural Search Engine Optimization
Today, there is a big myth that natural search engine optimization is inexpensive and user friendly. For example, if you wanted your website to rank high for the keyword phrase life insurance or debt consolidation youre going to positive need
to budget a minimum of $50,000-100,000 a year!
Yet still, natural search engine optimization usually gives you a much higher return on investment than pay per click. This is true for two main reasons:
1. More searchers click the natural search engine results versus the pay per click ads, so you will
get much more traffic for less.
2. One of the biggest factors to improving your rankings with natural search engine optimization is by boosting your Link Popularity by grabbing
or paying for links that point to your internet page
. These links give you lasting results by giving you top rankings and traffic from the search engines. Plus, the links themselves will provide a significant boost in long term traffic.
With that said, the biggest weakness of natural search engine optimization is the time required to build links and tweak your web pages and keywords to get those prized high rankings you so goal. It may literally take 3 months or more to finally enjoy the benefits of your search engine optimization campaign.
Pay Per Click Search Engine Advertising
The biggest benefit of pay per click is the fact that it will provide you with an immediate boost of qualified visitors, lead and sales giving you fast results within just hours or days. In fact, a pay per click branding script is your best option if you seek fast results and a nice
return on investment while you are standing around
for your Search Engine Optimization (SEO) program to "ramp up."
Depending on your traffic goals, you might
budget $100 or $100,000. PPCSEs also give you the added benefits of being able to quickly test your website and track your conversion rates (leads, opt-ins, and sales) and turning keywords (visitors) on and off easily.
So, as a short term strategy pay per click gives you the clear advantage over SEO. But, the disadvantage is the cost involved. Depending on the market demand for your keywords and clicks, your PPCSE campaign can generate tons of traffic and might
cost hundreds, even thousands per day. With various optimization strategies you may lower your costs, but over the long term natural search engine optimization will give you a higher return on your selling
dollar.
In Conclusion
The golden rule in branding is that you should constantly strive for maximum results and ROI for your budget. In other words, if your branding is generating you a profit - even if its a thin profit - its assessment of worth
it. By this model, pay per click is worth doing, but overall pay per click will leave you with thinner margins.
The reason for conducting a natural search engine optimization campaign is to significantly increase your margins over the long term.
