Let me put it plain and simple. The secret of search engine optimization is not about keywords, or titles, or meta keyword tags, or meta descriptions, or heading tags, or keyword density, or alt attributes, or what ever other on-the-page variable you can find. Even links arent the secret.

The real secret of search engine optimization is Harmony!

Harmony between all the factors I just mentioned and many more other factors as well. And that is exactly why it is not user friendly to find a nice SEO business for your page . Every SEO may talk about the importance of a name , or any of the other factors, but try finding one that talks about how it all works together.

Harmony is the real power of SEO and it needs to be supported by lots of hard work, especially focused on backlink building. But here too harmony comes into play.

Many SEOs that I talk with about harmony tell me that of course I am right and that it is so apparent it isnt value mentioning. But the truth is that not that many many people (SEOs included) are able to bring real harmony to their pages and internet site .

Putting keywords in name , meta keywords, meta description and heading tags, thats easy. But thats just the most basic form of harmony in a web page. Just think of how keywords fit into text found in the title, description, heading tags and the copy. Should you just place the keywords in there somehow, or might it be better to be a bit more considerate when choosing what to write in all these places?

What about topical structure? Is your web site completely structured according to a logical topical structure? There are so many indirect factors that are as powerful as link building. And it is hardly possible to put it into words as it is more an art than a science to acquire it right.