By Kirk Bannerman


As a member of several search engine optimization forums, I
have recently noticed (especially since Yahoo recently decided to
try their hand at competing with Google) that the stress level of
many webmasters has gone way up. This applies not only to
webmasters involved in Internet-based home businesses, but to
webmasters in general.

Additionally, it seems that many many people that are in the business
of search engine optimization (SEO) are, with grand reason, going
completely bonkers. As Google came on the scene in 1998 and
quickly dominated the search business, web page optimization
became largely a game of shooting at a single target, namely,
pleasing Google...for all intents and purposes, Google became the
"800 pound gorilla" of the search engine business.

Since the advent of search engines (particularly Google) spawned
the whole SEO business, I guess its only fair that the search
engine industry can once again turn the SEO business on its ear,
and it seems now to be sort of a cat and mouse (not desktop)
relationship that may get really interesting as we move forward.

Not only are there now several viable players (most notably
Google, Yahoo, Microsoft and Ask Jeeves) in the search engine
business, but they are all adopting different and frequently
changing algorithms for determining the ranking positions for
web sites .

The current game is that webmasters are trying to
figure out how the various search engines perform the rankings
and, on the flip side, the search engines are striving to be
unpredictable to those webmasters and SEO firms.

For those many people using web sites to promote home-based businesses,
it may be stressful constantly trying to determine "what the
search engines want" and agonizing over every downward
fluctuation in rankings that their web site can acquired skill .

Looking forward in time, I think we can expect that rankings will
fluctuate frequently and will not be at all consistent from one
search engine to another. It will be quite common that for a
particular search term a website might suffer a drop in position
ranking for search engine "A" and an increase position ranking
for search engine "B" at essentially the identical point in instant.

Rather than stressing out over every position ranking "wiggle", a
better approach might be to just focus on "what do visitors to
my page want?". The search engines are striving to give their
users a quality (relevant) search acquired skill and if you are
focused in giving visitors to your website what they are looking
for, these paths will meet somewhere down the path.

You may save yourself alot of consternation by focusing upon the
needs of the website visitors you are seeking to attract, rather
than chasing the frequently changing ranking algorithms of
several search engines. Focus on a single target instead of
chasing several moving targets at the same instant.

This article pertains to natural searches only, as paid search
engine selling is a completely different situation.